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The W. G. MacFarlane Picture Postcard Handbook 1901-1910

The W. G. MacFarlane Picture Postcard Handbook 1901-1910

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The W. G. MacFarlane Picture Postcard Handbook 1901–1910 – Third Edition
By Michael Smith
Edited by Roger Miller

A year in the making, the third edition of The W. G. MacFarlane Picture Postcard Handbook 1901–1910 has arrived — extensively revised, expanded and enhanced for collectors and researchers alike.

This authoritative reference explores the remarkable story of W. G. MacFarlane, one of Canada’s most ambitious and influential postcard publishers during the Golden Age of postcards.

Inside this expanded edition, readers will find:

  • A comprehensive history of MacFarlane’s souvenir view book and postcard publishing enterprise, including a detailed account of his rapid expansion into the United States and the eventual collapse of his company in 1908.

  • Listings for more than 5,700 postcards — representing some of the most collectible and historically significant cards produced in Canada between 1900 and 1914.

  • Nearly 1,400 postcard illustrations, each reproduced in the card’s original colour of issue, providing collectors with an invaluable visual reference.

  • Multiple appendices rich with additional research, including one featuring more than 500 of MacFarlane’s U.S. view cards.

Meticulously researched and thoughtfully organized, this third edition stands as the definitive guide to MacFarlane’s postcard output and an essential resource for serious collectors of early Canadian postcards.

Whether used as a scholarly reference or a practical collecting companion, this handbook is an indispensable addition to any Golden Age postcard library.

 

SKU 1999196028